Loyalty and engagement platform for merchants

Customers come once… then never return?
Bring them back.

CHAAY is a complete loyalty and engagement platform: points and tiers, QR vouchers, gamification, 200+ ready-made campaigns, and one inbox for WhatsApp, Instagram, and Messenger. Set up in 10 minutes.

Free to start Fully Arabic and English Integrates with your POS
A customer in a boutique showing the CHAAY app on her phone
The CHAAY app: a 20% off QR voucher and the points balance
Customer return rate
89%+5%
Last 30 days
Automated message · Win-back campaign

Hi Sara! It has been a month since we saw you. 500 bonus points are waiting until Thursday.

Trusted by merchants growing their customer relationshipsiOS and Android appArabic support on WhatsAppIntegrates with your POS

A customer who doesn't come back is a silent loss. CHAAY turns it into a relationship that lasts.

Industry benchmarks
73%

of customers never return after their first visit without a reason to come back

5×

cost of acquiring a new customer vs. keeping an existing one

95%

WhatsApp message open rate vs. 18% for email

Features

Everything that brings customers back… in one platform

It's not just points. CHAAY knows your customer, reaches them on the channel they love, and rewards them at the right moment — automatically.

One inbox for WhatsApp, Instagram, and Messenger

All your customer conversations in one place, with quick replies, team routing, and a 360° profile for every customer.

WAhmad · 5 min ago
IGNoor · 1 hour ago
MHassan · yesterday
Hi, do I have points I can redeem today?
Hi Ahmed! You have 1,250 points — enough for a 20% off voucher. Shall I send it?

200+ ready campaigns and automated journeys

Welcome, birthday, win-back, VIP, tier upgrade… run them as-is or customize with the visual journey builder.

Customer inactive
for 30 days
WhatsApp message
+ 500 points
Wait
3 days
Returned?
Thank-you voucher

Automated personas

We spot VIPs and at-risk customers from real behavior — no manual tracking required.

312 VIP 87 At risk 1,204 New 540 Inactive
87 An at-risk customer hasn't visited in 30 days — launch a win-back campaign?

Points and tiers

Flexible earning rules, multipliers, and automatic upgrades from bronze to platinum.

Bronze
Silver
Gold
Platinum

Gamification that keeps them coming back

Badges, time-limited challenges, daily streaks, and leaderboards — all awarded automatically.

5-day streak

Digital stamp cards

A stamp on every qualifying purchase, and a reward on completion — no paper cards to lose.

7/10 — 3 stamps left until your reward

Vouchers and coupons redeemed with a QR code

Create targeted vouchers by tier, day, or time. The customer shows it in the app, the cashier scans it — done.

Voucher · Gold tier and above
20% off your next order
Valid until Thursday · single use
1,204 Redemptions this month
And after: Referral program Birthday rewards Lucky draws Surveys and NPS SMS campaigns and notifications Content calendar RFM segmentation Arabic landing pages POS integration via API Team and roles
For merchants

A dashboard that understands your customers… not just counts them

Live numbers, automated personas, and campaigns triggered by real customer behavior. In Arabic and English, from any device.

Alerts before your VIP customer walks away — not after
POS integration via API — points awarded automatically at checkout
Team and roles with fine-grained permissions per branch
RFM and 80/20 analytics, plus NPS surveys — no spreadsheets needed

Overview

Last 30 days New campaign
Points awarded
45.2K+18%
Active customers
2,847+12%
Return rate
89%+5%
Redemptions
1,204+9%
Repeat visits
Personas
Active VIP At risk
A pharmacist handing a customer her order at the counter
Welcome back
Sarah
S
Points balance Gold
24,500 points
3,500 points to Platinum
Earned31,200
Redeemed6,700
Rewards View all
Free gift
15% off
Points from today's visit +250
For customers

A lightweight app — sign up with a phone number, get rewarded from the first visit

Your customers earn points automatically, collect stamps, unlock tiers, and redeem vouchers with a QR scan — no paper cards to lose.

Sign up with just a phone number — no email, no password
Points, stamps, badges, and a birthday reward
They refer friends and earn — you gain a new customer

The APK is for testing only and talks to the staging environment. Allow installs from unknown sources, and uninstall the Google Play version first — the signature differs.

How to get started

Three steps, and your first campaign launches today

1

Sign up

Open your merchant account in minutes. We'll help you set up your program if you'd like.

2

Set up

Pick a template from 200+ campaigns, set your points and tiers, and turn on gamification with one click. Connect your POS if you need to.

3

Launch

Customers start earning, and you watch your return rate climb from the dashboard.

FAQ

Questions every merchant asks before getting started

What is CHAAY?

A complete loyalty rewards platform for businesses: smart points, tiers, gamification, digital vouchers, multi-channel campaigns, surveys, and analytics — built to create lasting customer relationships.

How long does setup take?

Minutes. Sign up, set your tiers, vouchers, and earning rules, and start rewarding customers right away. Our team is on hand to help you set up if you need it.

Does it integrate with my POS system?

Yes. We connect CHAAY to your POS via an API, so points are awarded automatically at checkout. If you don't have a system, your cashier can award points by scanning the customer's QR code from the CHAAY app.

Does it fully support Arabic?

Yes. The dashboard and app are available in Arabic, English, and Kurdish, with full RTL support, and you can write your customer messages in any language you want.

Which channels can I use to reach my customers?

Official WhatsApp (WhatsApp Business API), Instagram and Messenger via Meta, app notifications, and email — all from one inbox with unified campaigns.

Do you automatically detect my VIP or at-risk customers?

Yes. CHAAY builds automated personas from real customer behavior (RFM segmentation), and alerts you before your VIP customer walks away so you can launch a win-back campaign at the right time.

Ready to bring your customers back?

Open your account today, or chat with us on WhatsApp and we'll set up your first campaign together.

Start free Chat on WhatsApp
WhatsApp: +964 771 137 2822